As a small business owner, you are preparing your marketing plan for the upcoming year. Yet, you have no idea what awaits behind the corner, for forecasters are predicting that 2016 will be the year of big changes. One thing is certain – by the end of 2016, many new marketing trends will hit the market and most of them (if not all) will affect both small and large businesses. If you want to prepare your marketing plan to fully meet the expectations, these marketing trends listed below will help you in it. Let us take a look at what is forecasted to trend in 2016.
One thing to look after in 2016 is new competition between the search engines. Yes, Google has announced that they reach over 1 Trillion searches per day, and Yahoo and Bing are right behind them; however, thanks to the uprising of the social media, new ways of data searching are going to be exposed. In 2016, many social media posts are going to be indexed by Google search algorithm (many have already been indexed, like Twitter posts). Therefore, this is good news for you if you have already started using social media channels for promotion of your business. If you have not started doing so, it is about time or you might get stuck for good behind your competition.
As you already know, websites are becoming mobile-friendly and more and more people tend to turn towards smartphones. Reason – it is one of the best ways of reaching your targeted audience. Only in US, an average person spends around 2 hours a day on their smartphone. Keeping that in mind, you might want to build an app and put it out there, so that you can reach and sell your products and services to your clients via app. Using an online app builder, you can easily create an app, even without some advanced technical knowledge. They are meant for both large corporations and small business, and if you do not have one, it is about time you create it. Google is already indexing apps in the search engine, and if yours happens to be indexed, it will appear on the front page of Google Store where everyone will see it.
Video is Evolving
They say that a picture is worth a thousand words. Now imagine how many words you can fit in one video. In 2016, search engines will begin incorporating video ads into their search results. This will lead to more and more people actually seeing ads being posted on social media. There might be a concept solely for video ad searching. It is not a question of IF the video ad searching will be, but rather WHEN is it going to be available to everyone, and 2016 seems like the year for it. Video has a powerful message and it is a great way of conveying a message. One single video shared on any popular social media can reach hundreds and hundreds of people in no time. Also, it is very interactive and your customers can post comments and share your video.
Content is Still a Powerful Weapon
Basically, anything you do online categorizes as some kind of content, as long as its purpose is to engage and inform your customers about some recent events or something important. People all over the world are hungry for interesting and useful content, and the appetite just keeps growing. The value of it has reached critical demanding points, where content marketers have only 1 option – get as much as useful and engaging content they can. 2016 will be the year of customized content, and unique word-crafting will be paid the top dollar.
Basically, all of these marketing trends are driven by online behavior. This is how business is getting done at the moment, and digital marketing is the way of the future. It is your call whether you want to get on that train, or run after it. 2016 is definitely your last call for boarding.