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Make more money from your business using Google AdWords

 

 

Promotion and marketing are the two very important pillars for making a business grow and generate more and more revenue.

 

Traditionally every industry in the market was totally dependent on physical means of promotion and that too were very costly. Advertisements were made in the form of huge banners of products or services which were posted all over the town, printed promotions in newspapers and magazines, video ads on televisions, audio ads on radio channels etc. It gave a boom to their business but was very costly when compared to sales statistics, it was only beneficial for big giants of the industries. Spending on promotional stuff was a risk for small and medium firms.

 

Now, today with expansion of networking and connectivity through internet, the whole scenario has changed. It has given equal opportunities to everyone to show up their brands in the market. World’s biggest search engine has provided a platform for everyone who wants to show up themselves.

 

Why online promotion?

 

A recent survey conducted throughout the world has shown that individuals spent most of their time online on internet than any other work they do. Watching television, playing games outdoor have been out of trend now. So, if everyone spends most of their time on internet then why not promote ourselves continuously on virtual world only. Moreover, traditional ways of promotion were not audience specific but internet promotion is only for the specific audiences whom an advertiser wants to show. Various platforms are available online for promotions but Google AdWords is the topmost and the most reliable among all of them.

 

What is Google AdWords?

 

It is advertisement platform provided by Google to its account holders. Any Google account holder can run its ad about his business, firm, products, services etc. online using this service by paying a specific amount to Google. There is no boundation on expenditures on ads, one can spend as low as $1 to as high as $100 on their ads.

 

This works on PPC (pay per click) model where your will be charged only when someone open your link provided by you on your ad. The ranking of your ad would entirely depend on your bid on keywords and quality of your services.

 

Understanding the working mechanism of Google AdWords

 

 

Google AdWords is very complex and difficult to understand but for beginners they should know and understand at least basics.

 

Keywords and bidding on keywords are the basic components one must understand.

Okay, I will give you an overview of everything from starting.

 

  1. You make an AdWords account and start a campaign using tools in the AdWords toolbar. Easy huh!
  2. You make an Ad group. Even it is very easy stuff.
  3. Create an Advertisement. From here your real hard work starts. Your ad should be very catchy and attractive so that viewers get converted into your customers. If your ad is dull and uninteresting then you go in losses only. Always be transparent and honest in your ad otherwise Google would disapprove your ad.
  4. Selecting a keyword and making bid. Now here the real struggle starts. Choosing a right keyword and bidding a right amount on it is very crucial task.

 

One should calculate his sales statics and then make a right bid. Suppose if you sell a product which costs $50 and you make a bid of $40 -$45, then what will you earn and suppose the viewer clicks your ad and doesn’t buy your product then you will get charged by Google and you will go in huge losses.

 

Also choosing a keyword is also a task of high efficiency, suppose if you chose a generic keyword then you would find yourself in a rat race as so many ads would show up on a generic keyword. So, it is very important to learn or hire a professional keywords planner.

 

Now if you done all the above tasks perfectly but your landing page is not persuading to the viewer then your investment would go in losses only.

 

Making a persuading landing page

 

If a viewer clicks on your link then the user will be redirected to your page which is known as landing page. If your page doesn’t persuade and attract the user and converts them into your legitimate customers then all these ads campaign is nothing but a sheer waste of time.

 

So, it is important to make a landing page eye catching and attractive. Page should be user friendly and easy to open. Page should not be complex and confusing. Page should be transparent and honest to customers.

 

Follow all these steps and learn as much as possible.

 

For more help hire some professional.

 

कौन देगा इन्साफ जब पुलिसवाले ही मुजरिम को बचाने लगेंगे – Shweta Murder Case

राहुल अरोड़ा जो की चरस डीलर होने के साथ-साथ एक देह व्यापारी भी था, वो इस धंधे के लिए मासूम लडकियों को फसाता था और इस बार उसने दिल्ली की सागरपुर में रहने वाली 12वी कक्षा की छात्रा श्वेता को फसा लिया था पर इसेसे पहले की वो कुछ कर पाता श्वेता उसके बारे में सब कुछ जान चुकी थी.

 

इसलिए राहुल ने उसे 5 सितम्बर 2016 को उसके ही घर में उसे मार दिया और फंदे पर लटका कर ऐसे दिखाया की मानो उसने ख़ुदकुशी की है! पर श्वेता के परिवार वालो को ये बात तुरंत समझ आ गयी और इसकी शिकयात उन्होंने पुलिस से भी की पर पुलिस इसे ख़ुदकुशी साबित करने पर ही तुली हुई थी।

 

 

इसमें सबसे बड़ा हाथ था सागरपुर थाने के सब-इन्स्पेक्टर बिरेंदर सिंह यादव का जिसने राहुल को बचाने के लिए लाखो रूपये घूस लिए थे, उसने सबूत मिटाने के लिए जानबूझ कर पोस्टमार्टम कराने में देरी लगायी.

 

मौका-ए-वारदात की जानकारी लिखने में भी भारी गड़बड़ी की और श्वेता से बरामद फ़ोन से भी छेडछाड की।

 

FIR दर्ज ना होने के कारण परिवार वालो ने अदालत का दरवाज़ा खटखटाया है उन्होंने 27 नवम्बर को सुनवाई की तारीख दी है,

 
अब देखना है की इस भ्रष्ट पुलिस वाले की जीत होगी या इन्साफ मिलेगा श्वेता को।
Vipul Verma (CEO of Valferdo and YouthUtility) is a certified digital analyst who helps online businesses to perform better on the web with best solutions & advice. His content is featured on many mainstream sites & blogs. 

Hi-Tech Solutions for a Truly Efficient Warehouse

Material handling technologies facilitate the transport, storage, retrieval and dispatch of objects within a warehouse or any other distribution centre. As such, they are one of the key features of a productive and systematic distribution system. Manufacturers compete with each other to offer a wide range of equipment and accessories to suit all possible needs. These six solutions are found to be most popular on today’s market.

Conveyors 

They are used in distribution centres for convenient and effective moving of different items from one place to another, no matter whether we are talking about small boxes or stacked pallets. Although there are several types of conveyors available, most of them can be further adjusted for a specific purpose.

When designing a conveyor, manufacturers consider weight, shape and size of the conveyed items as well as the capacity of a conveyor. Some conveyors come with accumulation options, as well as buffering that evens the peaks and troughs, spreading the load. More advanced options include sticker applicators and printers, but also carton sealers and integrated weight scales. 

Sorters

The sorting systems are used for direct outbound orders related to different stages of dispatch. As such, they need to be capable of handling diverse loads and work with increased capacity. A reliable sorting procedure must deliver high input-output ratio in a precise and effective manner. High volume cross-docking operations, for instance, require automated sorting system.

Conveyors alike, sortation systems also take into account shape, size, condition capacity and weight of the items, delivering a successful transport to the dispatch areas. An advanced feature of some sorters is an automated tracking system that provides a full track and trace record of each box movement.

Stacker cranes

They are designed for maximized density of storing items in confined, limited spaces. In the sense of management of frequent retrieving and storing movements, stacker cranes are a more efficient alternative to forklifts. They are distinguished for their ability to use vertical space in a much better way than forklifts, with the standard reach of 35 meters.

What is more, they have an extra safety benefit as they separate pedestrian tracks from the equipment areas. A unique design feature of these systems is an ASRS (Automated Storage and Retrieval System) used for mini load and pallet load applications. As with the machines mentioned above, stacker cranes are designed with weight, volume and throughput criteria in mind.

Satellites

This type of material handling equipment utilizes a rail system for storing and retrieving pallets among the tightly packed racks. It can easily move brim-full pallet loads in and out of the storage construction to access the more remote sections. The operator manually positions a satellite cart in the intended rack place using a forklift, and then operates the cart through remote or RF controls.

These carts can be used with contemporary pallet racking structures for convenient fetching and putting away specific pallets within their operational reach, without obstructing the floor with forklifts. They have two modes of operation – LIFO (Last in/First out) and FIFO (First in/First out)

Robotics

Robotic systems are a more efficient alternative to manual operations that increases the speed of the repetitive loading processes. They are also successful at improving the productivity in high volume distribution systems. Robotic systems have many advantages over the traditional options. For example, they eliminate the hazardous, fatiguing and repetitive element of racking, bringing the OH&S of the workplace to a higher level. Also, they minimize the product damage caused by improper handling, and they perform both palletising and depalletising actions with the same effective rate.   

Carousels

Carousels find their application in areas where the floor stretch is limited, as they make use of the vertical dimension of space. Not unlike satellite racks, carousels are ideal for high-density type of storage and retrieval of small inventory pieces with low pick up rates. Carousels provide an increased security of the items, as well as climate control. They consist of several trays located within an enclosed tower, with every tray sectioned into bins that contain products. The trays are programmed to revolve in a manner that swiftly reaches the operator who is then able to pick the items and replenish the bins.

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p style=”text-align: justify;”>The key to operating a modern and high-volume warehouse is utilizing solutions that enable high density storage with automated tracking systems. While exploiting both the horizontal and vertical aspect of space, hi-tech equipment offers excellent operator safety standards.

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Vipul Verma (CEO of Valferdo and YouthUtility) is a certified digital analyst who helps online businesses to perform better on the web with best solutions & advice. His content is featured on many mainstream sites & blogs. 

Shweta Murder Case – Lack of Police investigation – FIR not registered!

 

On 05th September 2016 Shweta Singh D/O Tej Singh was found dead at her home. 05th September 2016 was her school holiday on the occasion of Teacher’s Day and Ganesh Chaturthi.

 

05th September 2016, Full Day Report

 

05th September 2016, Morning

 

At 07:00 AM

Father Tej Singh was getting ready for his office, and he noticed that Shweta was not in her room. He tried to call Shweta but she did not pick up the phone. As it was normal for his father because she usually goes to morning walk on holiday.

 

Around 07:40 AM

Father Tej Singh left home for office. On his way, he made many calls to Shweta but she did not pick the call.

 

Around 08:47 AM

Vipul (Her Sister’s Friend) received a call from Shweta Singh.

 

Around 09:00 AM

Vipul met with Shweta Singh and collected food items from her.

As per Vipul statement Shweta was normal like as usual.

She was happy and cracking jokes.

And at same time she was talking with Rahul (her boyfriend) on phone.

Vipul left from Shweta’s home around 09:15AM.

 

05th September 2016, Evening

 

Around 08:00 PM

 

* Neha received a call from her father Tej Singh, and he told to Neha that Shweta is found dead at home.

* Neha and Vipul then rush to Tej Singh’s home.

* In the mean while Vipul received a call from Rahul Arora(Shweta’s boyfriend) and he told that  Shweta is not picking up phone call.

* Vipul told Rahul Arora that she is dead, and Rahul reaction was normal at that time. (Seems like he already knows everything and was just confirming)

* And after reaching home they found Shweta Singh hanged with a heavy Trunk that was placed on slab of room.

* Vipul immediately dialed 100 number and tell the whole scenario to police.

* And then police took charge of whole scenario and dead body was handed over to Deen Dayal Upadhyay Hospital for Post Mortem.

 

 

06th September 2016, Full Day Report

 

Around 12:15 PM –

Doctor of Deen Dayal Upadhyay Hospital started Post Mortem at 12:00 PM and handed over body at 01:00 PM.

 

 

We are sure that it is a MURDER!!!

 

Fact 1:

According to Postmortem report and Police report – Shweta death is due to hanging by Ceiling Fan.

But below images proves that, Shweta death is due to hanging by trunk with bedsheet. (Lack of police investigation)

  • It is also mentioned in Postmortem that Her eyes were closed.
  • If it is a suicide by hanging, then how her eyes were closed?

 

Fact 2:

All the things on table was same as it was before, nothing was disturbed/ fallen on floor.

This proves murderer 1st kill her and then hanged her very professionally.

 

 

Fact 3:

All the messages were deleted by murderer from mobile except one, to show this as suicide.

At 09:19 am Shweta send message Rahul Arora – 

Aap ki life me mujh se jayada imp log hai to unke pass hi raho m aap ki life se ja rhi hu or kabhi nhi aaungi I hate hu aap kabhi mare liye kuch kaam nhi chodte na mr jaungi pr ab aap se kabhi nhi milungi mr gai m aaj se aap ke liye I hate uuuu”.

And then Rahul Arora call her around 09:41 AM. This was last call to Shweta and that was also deleted from call logs. To predict Shweta committed suicide after sending message.

 

Fact 4:

According to Rahul Arora, He did not met with Shweta on 4th and 5th Sept 2016.

But as per call details he was at Shweta’s home location.

Below call details proves that on 5th Sept 2016 at 10:01 AM his location was Shweta’s home location.

 

Mobile No.

(Rahul Arora)

Call Date

Call Time

Location

9999053992

 04-SEP-2016

 10:29:12

Dayal Park, Sagarpur West, Delhi

9999053995

 05-SEP-2016

 00:32:26

Dayal Park, Sagarpur West, Delhi

9999053995

 05-SEP-2016

 08:33:00

Dayal Park, Sagarpur West, Delhi

9999053995

 05-SEP-2016

 08:44:47

Dayal Park, Sagarpur West, Delhi

9999053995

 05-SEP-2016

 08:51:39

Dayal Park, Sagarpur West, Delhi

9999053995

 05-SEP-2016

 09:16:24

Dayal Park, Sagarpur West, Delhi

9999053995

 05-SEP-2016

 09:35:10

Dayal Park, Sagarpur West, Delhi

9999053995

 05-SEP-2016

 09:42:08

Dayal Park, Sagarpur West, Delhi

9999053992

 05-SEP-2016

 10:01:01

Dayal Park, Sagarpur West, Delhi

 

                      

 

I am sure that Rahul Arora and his friends are involved in this murder.

 

 

Fact 5:

Brocken glasses clearly mention that murderer forcefully entered in the room and Shweta throw small mirror and Safi Tonic bottle to protect herself.

 

 

 

Fact 6:

One side of bed sheet was professionally tied (as photo shows knot) with Trunk handle.

  • A single person cannot twist a bedsheet to make rope.
  • A single person cannot tie knot so professionally.

 

 

Fact 7:

According to Postmortem report, Shweta death timing was 6 PM in evening.

Before her death she was washing clothes (School Dress) in washing machine for next day School preparation.

And most important was washing machine, as washing machine runs 2 times for washing clothes. 1st half for 30 minutes and 2nd half for 18 minutes and after 1st half machine alert for fresh water.

Clothes were partially washed and machine was alerting for water for 2nd time which is required to fill manually.

 

In that 30 minutes of first run of washing machine murderer come inside the house and killed her.

 


I request you to please investigate this case as we are really unsatisfied with Police and police is not taking interest in this case and even not registering FIR.

SI Birander Singh Yadav never shows his interest in this case, neither he call Rahul for investigation.

Every time when we try to follow up with police, SI Birander Singh Yadav was not present to help us. Even we contacted with SHO, he replied – “Accept it that she is died and we cannot do anything

Police is running away from this case and not taking any action.

 

We want justice for our Shweta Singh and also want FIR of this case.

 

Name              –           Neha Singh

Address          –           RZ 17/230, Dayal Park West Sagarpur, New Delhi – 110046

Mobile            –           9818625866, 9599199216


A Truly Good Office is the One that Fosters Productivity

  

Most modern researches in the field of increasing the office productivity show that there is direct correlation between the efficiency of office workers and their work environment. Since it is true that modern man spends most of his day behind of his office desk, it is not surprising that everything about that desk, even the tiniest details, may affect him greatly. That’s why today there is a recognized science called the office ergonomics that is dedicated to the idea of how best to utilize one’s workstation in order to enhance their productivity.

  

Conventional Office

  

  

While it is true that somewhere in the past millennium, the standard look of the office was the one that was divided into cubicles, every one of them looking the same. Their monotonous, depressing design, deprived of all individuality, in which the basic idea of giving every office worker private space quickly transformed into something completely different. Because of this, most of the twentieth century satirists used this cubicle system in their works, as a perfect metaphor for the alienation in the modern society.

  

Modern Approach

  

  

The key for not repeating the previous mistakes lies in making the thorough research of them and establishing an idea of what was wrong with the previous system in order to come to an effective solution to it today. As we found out in our most recent interview with people at a reputed company offering a wide range of contemporary boardroom desks and chairs, the use of bland colors and boring office furniture is most probably going to result in forcing people into a state of general laziness. This is exactly why a lot of attention should be paid to the choice of the office furniture.

  

Apart from resorting to the more modern designs and colors, regarding boardroom desks and chairs there are also several other things of which one designing an interior of an office should pay special attention to. First, office appliances should always be in place that is easily accessible to anyone in the office. Also, although sometimes office work requires staying in during the night, daylight has no adequate alternative when it comes to the mental health and motivation of your employees. Make sure that your office windows are designed so that through them, sky is visible, as much as possible in the entire office.

 

 Office Feng Shui

  

  

Ancient Chinese believed that every inanimate thing had a soul and that this made them correlate with everything that is around them. They also believed in one’s ability not only to understand this deep and mysterious connection between living things and inanimate objects, but also to manipulate the knowledge of this connection to their advantage. This art of feng shui is highly applicable to the organization of your workstation.

  

What modern office ergonomics are trying to achieve is pretty much the same thing, but only that this time, mysticism was replaced with some of the most modern research techniques and recent scientific breakthroughs. This truly powerful combination between ancient and modern is bound to yield fruit and further strengthen your business activities

  

Standing Desks

  

 

Modern researches have also shown that standing desks, significantly improve productivity. Apart from them increasing the focus on tasks at hand, standing desks also positively affect the general health of people working behind them. Naturally, nobody expects that people in the office will stand the entire day and that is why there should always be clearly designated personal space, where office workers can rest every once in a while.

  

Keeping It Clean

  

 

   

This is one of the things that require no evidence of its effectiveness. It is easy and logical to imagine how working in a well-organized, vivid and clean environment is good for anyone’s productivity. It is hard to focus in a mess, and nearly impossible to operate effectively in such surrounding. That’s why the cleanness level of the office should always be at a satisfactory level.

  

With all this in mind, it is clear that transforming your office into a work-friendly environment is not something that hard, once you know how to do it. From that point on, all that one needs is the will to carry on all these positive reforms in his or hers work environment. By introducing positive changes into the workstations in your office, you are bound to achieve radical improvement in your workers productiveness and that is something that is worth all the effort.

Vipul Verma (CEO of Valferdo and YouthUtility) is a certified digital analyst who helps online businesses to perform better on the web with best solutions & advice. His content is featured on many mainstream sites & blogs.